For this poster, I drew inspiration from my Chinese heritage by incorporating a traditional Chinese font to explore the origins and visual story behind my poster. I delved into the font’s historical background and used it to reflect the cultural context from which it emerged. In ancient times, Chinese script was written vertically from top to bottom and arranged from right to left. I had a great time experimenting with these traditional layouts, playing with different styles and formats to bring that history to life in a modern design.
For this poster, I created a poster inspired by the Garamond typeface, exploring its characteristics through thoughtful design choices. I researched the font’s history and visual traits, then represented them using variations in color, scale, and layered compositions of letters and numbers. Among the three posters I designed, this one gave me the most freedom to experiment with font size, allowing me to push the boundaries of layout and typographic impact.
For this poster, I chose the Thorowgood font for my poster. Out of the three designs I created, this one stands out as my favorite because of the time, care, and detail I poured into it far more than the other two. While the first two posters were made quickly, this one was a deliberate process. I carefully sketched out exactly what I wanted to appear and committed to the design from start to finish. The oversized letter "Z" dominates the composition, with other fonts scattered around it, adding texture and visual interest. What I’m most proud of is how the layout guides the viewer’s eye across the poster in a smooth, engaging flow, something the other two designs didn’t quite achieve.